Fixed End Date vs Continuous Assessment.
Fixed End Date and Continuous Assessment are two ways of setting up your courses using CoursePro.
Whilst Fixed End Date means that at the end of each term, customers all come to pay at the same time, Continuous Assessment means that your customers can pay at any time throughout the term and top-up using HomePortal.
So how do you decide which method is best for your business?
When CoursePro’s founders first created the software back in 2009, their idea behind the software was to save Sport Providers from that hectic re-enrolment period. Hence their creation of Continuous Assessment, enabling clubs and centres to reduce the stress that had previously been ever present in taking payments.
Where Fixed End Date works alongside the way sports courses have run in the past, Continuous looks to change this.
We spoke to Annabelle from Springfit about the advantage of going Continuous:
‘Continuous makes it much easier because it prevents all of our customers paying at the same time. Fixed End Date would mean we would have to deal with payments in bulk, whereas using Continuous makes it much easier to break down into manageable chunks. It means (for us) that customers can pay month by month which is much easier for them (and us) to budget for, rather than paying one lump sum of a good hundred pounds in one.’
The problem is that whilst it might sound easier to take all of your payments at once, the fact is, it causes far more work for you than Continuous would, with large queues, and huge demand all accruing at the same time!
So why isn’t everyone using Continuous!?
Whilst Continuous is the most popular choice of course setup, still around 10% of CoursePro customers do work with Fixed End Date. Whilst most of our customers are British, and therefore may have been brought up on the saying ‘ If you see a queue, join it.’ Cap2 Solutions’ GM Daniel Haywood think there’s a more deep-rooted reluctance to go Continuous.
‘We believe one of the reasons that some of our customers are hesitant to make the switch from Fixed to Continuous is because it sounds a bit scary! Changing the system that you’ve had in place for years, that your customers are used to and that you know the ins and outs of is a big step.’
‘The reason that 90% of our customers have made the switch to Continuous is because of the big benefits. By using Continuous, it’s not only much easier to deal with payments, but it’s also a great aid to retention. If a customer has to repay at the end of every term, this can cause frustration and become a nuisance especially if queues and a lot of effort is involved. The end of term represents a convenient stopping point to leave a club- whereas with Continuous, repayments are often made throughout the term, meaning customers are more happy to make payment in order to continue midterm (it’s much less convenient to take your child out of a course midway through!).’
For information on how to make the switch and go Continuous, you can visit the link here.
We want to hear what you think!
What’s the reason you’re still using Fixed End Date? Why do you love using Continuous?
Let us know how you use CoursePro on Twitter #Continuous or #FixedEndDate