Active Nation are a charity on a mission to persuade the nation to be active. Running more than 16 leisure centres nationwide, the charity are doing a fantastic job of getting more people more active.
As an avid CoursePro user, their scheme teaches more than 7500 children and adults to swim each week.
We spoke to Active Nation’s Commercial Director Dave Rolls about the significance of CoursePro.
‘Partnering with CoursePro has enabled our business to be more efficient, allowing us to drastically reduce our team’s admin time, which has allowed them to concentrate more on our supporter journey and the swimmers development.
Swimming is a life long journey and it allows an opportunity to help keep young people and adults physically active, the system has given our supporters valuable insight into their individual progress which has resulted in them swimming for longer at our facilities.
This increased visit frequency has seen us grow participation year on year and improve our retention within the scheme. CoursePro has been a vital partner to the charity over the last 18 months in supporting our mission to persuade the nation to be active.’
Group Supporter Relationship Manager, Cara Cushnie added:
‘Originally we were on pen and paper registers. CoursePro has made a huge improvement to our supporter experience. Teachers and swim co ordinators are extremely happy they have Course Pro to effectively manage their swim schools again.’